Managing design services effectively controls costs and strengthens client relationships. Offering complimentary design credits adds value for clients, especially those with limited budgets or long-term agreements. Tracking and strategically pricing billable design services enables resource optimization and profitability.
A profit and loss perspective on design credits, client fees, and costs helps publishers understand the financial impact of each request, leading to informed decisions that balance costs, enhance client relationships, and maximize returns.
How many complimentary design service credits do I receive? How many creative requests am I allowed per month?
Each publisher receives a set number of complimentary design credits per month based on their tier. Credits are used when clients request a new ad design.
- Bronze & Silver Tiers: 8 client credits
- Gold & Platinum Tiers: 12 client credits
- Diamond Tier: 16 client credits
- Black Tier: 20 client credits
* Client-submitted print-ready ads or past ads with no/minor changes do not count toward complementary credits thus are not billable.
** During the launch process (first issue), publishers receive unlimited complimentary design services with no cost. Publishers can still bill clients for these designs to generate revenue ($50/$70 per design).
What is considered a "billable ad"?
An ad is considered billable in the following cases:
- All brand new ad designs
- Additional edits requested after the initial proof
- The design request takes more than 15 minutes
- The design request changes the ad layout
- Ads are resized (i.e. from a half page to a full page)
Please note, if you exceed your free ad credits, each additional billable ad will be charged a $50.00 fee that will be added to "Publisher’s Misc. Expenses".