Production statuses create a structured workflow for clients, publishers, and the production team, ensuring timely, accurate ad submissions and approvals. For clients, they clarify responsibilities at each step, such as submitting materials or approving proofs, reducing delays. For publishers, these statuses offer a system to track client progress, anticipate delays, and support clients proactively. This coordination streamlines production, minimizes errors, and keeps everyone aligned for a successful publication.
Ad Production Status Descriptions
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This guide will walk you through the different Ad Production Statuses and what they mean and actions to take.
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1. Production Statuses
Production Statuses create a structured workflow for clients, publishers, and the production team, ensuring timely, accurate ad submissions and approvals. For clients, they clarify responsibilities at each step, such as submitting materials or approving proofs, reducing delays. For publishers, these statuses offer a system to track client progress, anticipate delays, and support clients proactively. This coordination streamlines production, minimizes errors, and keeps everyone aligned for a successful publication.
2. Reporting Page
First, we will want to view your Ads List in ARC. To do so navigate to the Reporting page on the left-hand side of the screen.
3. Select the "Ad List" Report
Select the "Ad List" report from the drop down menu.
4. Select the Month and Year
Select the correct month and year then click "Display" to generate the report.
5. Status Column
Under the Status column you will see the current status of each client's insertion for that month. Let's quickly breakdown what each status means and actions to take.
6. Submit Ad (Red Triangle)
"Submit Ad" with a red triangle indicates an ad or design request has not been submitted and there is not a previous ad to pick up for that insertion size. This could be due to the client being new or changing their ad size. You will want to reach out to the client reminding them of your ad deadline and to submit an ad or design request. If nothing is submitted or approved by the ad deadline a house ad will be ran.
7. Submit Ad
"Submit Ad" without a red triangle indicates an ad or design request has not been submitted for that insertion. If nothing is submitted or approved by the final ad deadline a previously ran ad will be picked up.
8. Creative Pending Approval
"Creative Pending Approval" indicates that a creative or proof revision request is awaiting designer review. The client should monitor the queue to approve or request revisions promptly.
9. Creative Approved
"Creative Approved" indicates the creative request has been reviewed and approved, and design work is underway. The client should monitor for notification of a proof available for review.
10. Needs Revision
"Needs Revision" indicates the creative request requires additional materials or clarification, or a client-provided ad needs revisions to meet specifications. The client must provide additional materials or correct their ad to meet specifications and resubmit.
11. Proof Available
"Proof Available" indicates a designer has posted a proof for the client’s review. The client must review the proof and either approve it or request revisions.
12. Ad Submitted
"Ad Submitted" indicates a client-provided ad is uploaded and awaits designer review. The client should monitor for designer feedback and address any required changes.
13. Ad Approved
"Ad Approved" indicates the client’s ad has been reviewed and approved for production, or they’ve approved the design proof. No further action is required from the client.
14. Pickup
"Pickup" indicates a previously printed ad is selected by the client or was picked up automatically if no submission is made by the deadline. No further client action is needed.
This guide walked you through how to view and define a client's ad status.