When uploading an image for your ad please ensure the file upload is a JPEG or PNG.
Information on File Formats
Raster Images
- JPG - Web and print photos and quick previews
- GIF - Animation and transparency in limited colors
- PNG - Transparency with millions of colors
- TIFF - High quality print graphics and scans
- RAW - Unprocessed data from digital cameras
- PSD - Layered Adobe Photoshop design files
Vector Images
- PDF - Print files and web-based documents
- EPS - Individual vector design elements
- AI - Original Adobe Illustrator design files
These vector images can also incorporate raster elements
Image Color Formats
- CMYK - a 4-color printing process that stands for cyan, magenta, yellow and key (black)
- RGB - a light-based color model that stands for red, green and blue
Raster Image Resolution (DPI)
DPI stands for “dots per inch” and is the measurement used within the printing and graphics design industry to determine how sharp an image is.
The difference between 300 DPI and 72 DPI is found in the amount of pixel information (or dots) for every square inch of the image you are viewing. The more dots/pixels an image contains, the sharper the image will print.
When designing graphics for commercial printing purposes, your images should be 300 DPI.
Web graphics and online photos are normally created at 72 DPI. This low resolution is great for the web, not great for your print advertisement. Printing will become blurry at this low resolution compared to a 300 DPI high resolution image.