Pagination is the process of slating space for editorial and ads. It’s like putting together a brand new puzzle each month - there are different lengths of editorial sections and a new combination of ad sizes that need to fit within your total page count. Below provides some insight to the guidelines the layout team operates under to make the complex process of pagination a little more simple.
General Layout Notes:
- Pagination occurs the day after your agreement/first ads deadline.
- All insertions need to be finalized by this date and we cannot accept late changes.
- There are many things that go into laying out a publication. Our layout designers are highly skilled and educated and are experts about the ins and outs of layout and design.
- Although it may seem like an easy request or suggestion, please know that some things simply cannot be done based on the combination of materials, sizes, and physical page space in the magazine. In the instance that something can’t be done, we will do our best to explain why that is.
How we place house ads:
Any time there is an odd or unrounded number of fractional ads, there is a chance that a house ad will need to be placed.
- 1/4 Vertical house ad: if there is an odd number of 1/4 vertical ads, we will place a 1/4 vertical house ad to fill the remaining space.
- 1/3 Horizontal house ad: If there are two 1/3 house ads, then we may have to place a 1/3 house ad to fill out the page.
- 1/3 Vertical house ad: If there is a 2/3 vertical page ad and there is not an article that it can be added to, we will place a 1/3 vertical house ad to fill out the page.
What is considered “Front of Book”, “Back of Book”, and use of the pages in between?
The sections in the Front and Back of Book are standardized and have set layout space in the magazine that can't be changed:
Front: Cover, TOC, Lifestyle Letter, City Scene & Business Monthly
Back: Calendar and Realty Report
- The larger the magazine, the more ads we place at the front of the magazine to maintain good flow through the following pages.
- We do not place more than 3 pages of ads between articles.
- We try to keep the integrity of the recipe layout at all times which means we won't break up an article in special ways to accommodate the ads list.
Production Notes:
- Production notes are for you to be able to give direction and guidance to the layout designer based on what you are needing or how you envision your content being handled.
- Depending on the request, production notes can not always be followed. The designer should be able to address the requests during the content review period.