How to Run and Review the Ads List Report

The Ad List Report provides a focused, one-month view of all ad activity, helping you and your team stay organized and on target for each publication deadline. By running this report, you can confirm that ads are submitted, sized, and placed according to client agreements, ensuring everything is on track. Reviewing ad statuses shows where each ad stands in production, making it easy to spot any that need attention. Additionally, the report tracks monthly ad revenue, design service usage, and billing accuracy, offering a clear snapshot of operational and financial health for each issue. This organized view supports smooth production, reliable client relationships, and effective deadline management.

How to Run and Understand the Ads List Report

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This guide will walk you through running and interpreting the Ads List Report in ARC.

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1. Running and Understanding the Ad List Report

2. Click "Reporting"

In ARC click on the Reporting tab on the left hand side. Click 'Reporting'

3. Select the "Ad List" Report

Under Choose a Report, select the Ad List report from the drop down menu. Select the 'Ad List' Report

4. Filter by Magazine, select your Publication and the Month/Year for the Ads List

Filter by magazine and select your publication. Then select the month you would like to view your ads list for. Click Display to generate the report. Filter by Magazine, select your Publication and the Month/Year for the Ads List

5. View Client, Manager, Magazine, Design and Notes

In the first columns you will see the client name, manager of the account or who the agreement was signed under, the magazine the insertions are placed in, the ad size and any notes in the agreement. View Client, Manager, Magazine, Design and Notes

6. View Client Account and Payment Type

You can easily view your client’s account if necessary, by clicking on their name. Any client with a small credit card icon to the right of it indicates it has a credit card or ACH payment method on file. Those without the credit card icon are clients who are invoiced. View Client Account and Payment Type

7. Changing an Ad Size or Cost for a Client

By clicking on the ad size in the design column, you can change the size and cost of the ad for that specific issue if you would like. You can also change the cost of the ad here. Click the green update button. Once the upgrade is made, the client will be notified and the upgrade cannot be reversed. Changing an Ad Size or Cost for a Client

8. View Ad Amount, Status, Rate Card Rate and Issue

To the right of the notes column you will see an amount which is the agreed-upon monthly rate the client pays for that specific ad size. You'll also see the current status of the insertion, the "Rate Card Rate" or the actual monthly value for that specific ad size as listed in the Media Kit and the current issue. View Ad Amount, Status, Rate Card Rate and Issue

9. Ad List Totals

At the bottom of the report you will see a list of total numbers. These totals indicate the number of ad pages sold, the ad value per page, the total amount of ad revenue, the number of free ad design services you are allowed and how many you have used. It will also show the total ad revenue based on the actual monthly value for that specific ad size as listed on the Media Kit and the percentage of clients on that specific ad list who pay by credit card. These totals are all relevant for the specific issue you ran the report for. Ad List Totals

10. Ad Status Key

At the bottom of the report you will also see a key for the various symbols that will appear in the status column and their meaning. Ad Status Key The guide covered how to navigate and understand the Ads List Report in ARC.