Running the renewal report allows you to identify clients whose contracts are ending soon, enabling you to proactively engage with them about renewal options. Reviewing this report helps you stay on top of potential renewals, maintain stable magazine revenue, and demonstrate the value of continued partnership to clients.
How to Run and Review the Renewal Report
https://embed.app.guidde.com/playbooks/4ttPZuoqCkVQJM75DEC2gC
This guide will walk you through running and reviewing the Renewal Report in ARC.
Go to citylifestylehq.com
1. Running & Reviewing the Renewal Report
Running the renewal report allows you to identify clients whose contracts are ending soon, enabling you to proactively engage with them about renewal options. Reviewing this report helps you stay on top of potential renewals, maintain stable magazine revenue, and demonstrate the value of continued partnership to clients.
2. Click "Reporting"
In ARC click on the Reporting tab on the left hand side.
3. Select Renewals Report
Select the Renewals report from the drop down menu as well as the magazine and month you would like to run the report for. This is the first month after the original contract ends, when there will be no ad in the publication unless the client renews. Click Display to generate the report.
4. Click here
Here you will see a list of accounts that are ready for renewal for that month. Click the Excel icon to download the report for easy reference in client meetings.
5. Understanding the Renewal Report
Reviewing the report you will see the account name, the publisher or account manager responsible for the agreement to help identify who originally secured the partnership, any placement notes specified by the publisher, indicating where the ads should appear in the magazine layout. The first month after their contract ends for renewal, the length of the most recent contract and it's total value as well as the average monthly revenue generated by the client’s ads. This is helpful for assessing the financial impact of a potential renewal.
6. Total Value
At the bottom of the report you will see the combined total contract value and combined total monthly value for the agreements up for renewal that month.
This guide covered running and reviewing the Renewal Report in ARC.