Brand Fonts Colors

• Our logo font is Alternate Gothic - Adobe Font https://fonts.adobe.com/fonts/atf-alternate-gothic

  • Alternate Gothic is the typeface our logo is set in. It should be used for display and headline weight sans serif applications. It should always be set in all caps with a moderate amount of tracking between letters. Alternate Gothic should not be used for body or small type treatments.

• Headines/Modern Body Copy - Proxima Nova - Adobe Font https://fonts.adobe.com/fonts/proxima-nova

  • Proxima Nova is used for all sans serif type treatments outside of those in which Alternate Gothic is used.

• Headlines/Body Copy - IvyPresto - Adobe Font

  • Display - https://fonts.adobe.com/fonts/ivypresto-display
  • Headline - https://fonts.adobe.com/fonts/ivypresto-headline
  • Text - https://fonts.adobe.com/fonts/ivypresto-text
  • IvyPresto is used for body text and headlines. The headline and display families are primarily used throughout the design system, and the text-weight family is primarily reserved for body copy in the magazines. We encourage a mix of regular and italic styles in headlines.

Uploading Fonts to Canva

Canva Help: Upload Fonts

Please note if you are wanting to use these fonts in Canva they will need to be purchased as a downloaded file and uploaded. We cannot provide the license for you as we are only licensed at a corporate level. Here are links for Proxima Nova and IvyPresto.

You can use Montserrat as a free alternative to our Proxima Nova font through Canva as well as Kudryashev Display for IvyPresto.

Purchasing Fonts

• Ivy Presto: https://store.typenetwork.com/foundry/ivy/series/ivypresto
• Proxima Nova: https://www.fontspring.com/fonts/mark-simonson-studio/proxima-nova-standard

Primary Colors

• White (#FFFFFF)
• Black (#000000)
• Light Gray (#F5F5F5)
• Sand (#EAEBE6)