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How to Run Ads through Meta Business Suite

Last updated on Jan 12, 2025
  1. Log In to Meta Business Suite: 
  • Go to the Meta Business Suite website and log in to your account using your business credentials.
  1. Select Your Facebook Page: In the Business Suite dashboard (drop down), select the Facebook Page for which you want to run ads.
  2. Click “Create Ad”
  3. Select whether you want to “Boost Facebook Content” OR “Create a New Ad”:  You can either create a new post or choose an existing one (boost) from your Page's content that you want to promote.
  • IF you click on "Boost Post"--> When viewing the post you want to boost, click the "Boost Post" button. This will initiate the process of creating a boosted post ad.
  • IF you click on “Create a New Ad”-->  select your objective as either “Promote your page” OR “Get more website visitors”
  1. Set Your Audience: Choose your target audience for the ad. You can define your audience based on demographics, interests, location, and more.
    1. Set Your Budget and Duration: Specify the budget you want to allocate for the ad and the duration for which you want the ad to run. Make sure to select a start and end date.
  3. Choose Ad Placement: Select where you want your ad to appear. You can choose between automatic placements or manual placements on specific platforms within the Meta network.
  4. Review and Confirm: Review the details of your ad, including the audience, budget, and placement. Make sure everything looks good, and then click the "Boost" or “Promote “Now button to launch the ad.
  5. Monitor Performance: After your boosted post is live, you can monitor its performance within Meta Business Suite. Check engagement metrics, reach, and other relevant data to assess how well the ad is performing.